I tend to pick out one for my main lunch and then a sweet one for dessert. Let's see. Some of my favorites are the chicken and sesame sandwiches, the sesame and cheese toast, the roll stuffed with curry and then deep fried. Other types that I think you can only find in Japan are the burdock root french bread, the fried noodle sandwiches, the sweet bean pastries and spicy cod roe toast.
There are normal breads and sandwiches too. Chocolate eclairs, tuna and egg sandwiches, pizzas of all varieties. And there are these cute breads that are made in all sorts of shapes and are take offs from animation characters in Japan. Just in this picture I see Doraemon (a traditionally favorite cartoon character that long ago my kids watched every Friday night) Anpan-man (a super hero) and Totoro (a famous Japanese animator created a movie about Totoro and this character has been popular this last generation). I don't know who these bunny breads are supposed to be but all the cutie breads are filled with cream or chocolate or sweet bean paste.